Edidiong Ekong Of Foorm
Technology
In the ever-changing world of technology, Edidiong Ekong has become synonymous with growth that matters. Over a decade in marketing and product leadership has taken him from founding his first entertainment tech startup, Liveparte, to advising high-growth companies across Africa and beyond.
Liveparte was Edidiong’s first real lesson in scaling a business. The startup’s journey, from conception to successful exit, taught him the intricacies of market fit, user engagement, and product storytelling—lessons that would underpin his later successes.
Following that chapter, Edidiong joined high-impact companies including Fireflies.ai, Alerzo, Klasha, Boomplay, and Maplerad. In these roles, he contributed to over $5 billion in cumulative revenue, spanning e-commerce, digital entertainment, and payments.
Each experience reinforced a simple truth: growth is never accidental—it is built on systems, strategy, and the right tools.
One such tool that caught his attention was Foorm, an AI-powered platform for forms, surveys, and automated campaigns. Edidiong used Foorm to transform the way his teams captured user feedback and insights, turning raw responses into actionable strategies.
For him, it wasn’t about using software—it was about creating a workflow that could keep pace with the speed of growth, from lead capture to product optimization, across international markets.
Beyond operational leadership, Edidiong has guided founders from Y Combinator and Techstars-backed startups, including Bujeti, LaborHack, OurPass, CRAND Technology, Herconomy, OnePort365, and Maplerad.
He teaches them to see growth not just in numbers, but in systems—user acquisition, positioning, product launches, and international expansion all interlocking to create durable success.
Mentorship extends to the classroom as well. At AltSchool Africa, Edidiong teaches product marketing, sharing insights on market research, customer segmentation, and messaging with emerging professionals.
He also distilled his experience into Velocity, Momentum, and Distribution: The Three Forces Behind Sustainable Startup Growth, a framework that offers startups a roadmap to scalable and sustainable growth.
Edidiong’s story is not about quick wins or flashy campaigns. It is about understanding the forces that move markets, the tools that turn insight into action, and the people who can turn vision into reality.
Through platforms like Foorm, advisory roles, and teaching, he continues to shape the next generation of growth leaders, one system at a time.